Celebrity branding is a type of advertising in which a celebrity uses his or her status in society to promote a product, service or charity. Celebrity branding can take several different forms, from a celebrity simply appearing in advertisements for a product, service or charity, to a celebrity attending PR events, creating his or her own line of products or services, and/or using his or her name as a brand. The most popular forms of celebrity brand lines are for clothing and perfume. Most singers, models and film stars now have at least one licensed product or service which bears their name.

Examples of celebrity brands

• Beyonce
• Britney Spears
• Celine Dion
• Cindy Crawford
• Elizabeth Taylor
• Isabella Rossellini
• Jennifer López
• Paris Hilton

Clothing

• Pamela Anderson
• Victoria Beckham
• Beyonce
• Bono
• Boy George
• Mariah Carey
• Elizabeth Hurley
• Kathy Ireland
• Jennifer López
• Lenny Kravitz
• Elle Macpherson
• Reba McEntire
• Anna Nicole Smith
• Jaclyn Smith
• Scott Stapp
• Gwen Stefani
• Nikki Sixx
• Christy Turlington
• Peter Wentz
• Thalía Sodi

Sources

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References

Brands | Branding | Marketing