Big League Chew is a brand of bubble gum that is shredded and packaged like chewing tobacco. It was created by baseball players Rob Nelson and Jim Bouton as an alternative to the tobacco-chewing habit common among ballplayers. According to the 2005 packaging, over 450 million pouches of the gum have been sold since 1980.

Although claiming to be chosen by professional players, the cartoonish brand—packaged in flashy colors such as neon green—is clearly marketed to children as well. Despite this, LeBron James was reportedly a devoted user of the gum before signing an endorsement deal with Bubblicious.

In addition to the original bubble gum flavor, it comes in cotton candy, grape, strawberry, watermelon, sour cherry, and sour apple flavors. It is produced by Wm. Wrigley Jr. Company in Chicago, USA.

Trivia

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• Quickly becoming a type of rally cry for the 2006 Detroit Tigers with the coined term "It's Gum Time".
• Big League Chew appeared in the movie Napoleon Dynamite.
• The animated sitcoms Family Guy and American Dad have both referenced Big League Chew.

Notes

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Elliott Harris, "GUMMED UP // LeBron gets $15 million to endorse Bubblicious", Chicago Sun-Times, February 26, 2004.

External links

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• Official site

Wrigley brands | Gum