BRIO is a toy company founded in Sweden. Founder Ivar Bengtsson was a basket maker who started to make toys in Osby, Scania, in southern Sweden. In 1908 Ivar's three sons took over and founded BRIO, which is an acronym for Bröderna ("brothers") Ivarsson * Osby. Today the toys are still made of wood and designed in Osby, the village where it all began.
In 1984 the company started the BRIO Lekoseum, a toy museum featuring the company's products and those of other companies (such as Barbie dolls and Märklin model railways), at the headquarters in Osby. Children can play with many of the toys.
The high quality woods used and Swedish factory make BRIO toys more expensive than other brands that use the same kind of track. However, they are all compatible with genuine BRIO and most children cannot distinguish BRIO from its competitors, such as Whittle Shortline.