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BRAVIA is a Sony brand used to market its high-definition LCD TVs. The name is an acronym of "Best Resolution Audio Visual Integrated Architecture". All new Sony high-definition flat-panel LCD TVs in North America now carry the BRAVIA logo.
The name BRAVIA replaces the "LCD WEGA" brand name which Sony LCD TVs used up until Summer 2005 (early promotional photos exist of the first BRAVIA TVs still bearing the WEGA name).
The launch of the BRAVIA brand was supported by an advertising campaign featuring 250,000 brightly-colored rubber balls bouncing down a San Francisco street. The advertisement was made by former Danish photographer, Nicolai Fuglsig.
Additionally, Sony recently launched a consumer education web site * that aims to demystify consumers' confusion surrounding high-definition technology.
Product line (USA Models)
The Sony Bravia product line includes the following television sets.
- KLV-S19A10
- KLV-S26A10
- KLV-S32A10
- KLV-S40A10
- KLV-V32A10
- KLV-V40A10
- KDL-S32A12
- KDL-S40A12
- KDL-V26A12
- KDL-V32A12
- KDL-V40A12
- KDL-32S2000 (introduced in 2006)
- KDL-32S2010 (introduced in 2006)
- KDL-40S2000 (introduced in 2006)
- KDL-40S2010 (introduced in 2006)
- KDL-46S2000 (introduced in 2006)
- KDL-46X2000 (introduced in 2006)
- KDL-46XBR3 (Announced for September, 2006)
- KDL-40XBR3 (Announced for September, 2006)
- KDL-46XBR2 (Announced for September, 2006)
- KDL-40XBR2 (Announced for September, 2006)
- KDL-46V2500 (Announced for September, 2006)
- KDL-40V2500 (Announced for September, 2006)
- KDL-V32XBR2 (Announced for September, 2006)
Music
The television and cinema advertisements were accompanied by the song Heartbeats, written by Swedish duo The Knife and performed by José González. The track became very popular on radio stations in the UK after it was released by Peacefrog Records. The advert helped his debut album Veneer reach #7 in the UK charts.
The soundtrack used in the beginning of the backstage video, Making of Sony Bravia Commercial, is Everything Is Alright by Four Tet.
Parody
A parody of this advert was run in the UK by Tango, a brand of soft drink. The advert was filmed in Swansea, Wales, UK and featured fruit in place of bouncing balls.
External links
"BRAVIA"