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Atkins Nutritionals, Inc. is the company founded in 1989 by Dr. Robert Atkins to promote the Atkins Diet.
Following a reduction in demand for Atkins products amid questions about the safety of the diet and following the death of its founder, Atkins Nutritionals Inc filed for protection against its creditors (chapter 11 bankruptcy) on July 31, 2005. The company emerged from bankruptcy on January 10, 2006 with softened emphasis on the low carbohydrate diet and a business strategy concentrating on sales of prepared nutrition bars and shakes.
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"Atkins Nutritionals"