The iPod is a brand of portable media players designed and marketed by Apple Computer. Devices in the iPod family provide a simple user interface designed around a central scroll wheel (with the exception of the iPod shuffle). The standard iPod model stores media on a built-in hard drive, while the smaller iPod shuffle and iPod nano use flash memory. Like many digital audio players, an iPod can serve as an external data storage device when connected to a computer.
Discontinued versions of the iPod include two generations of the popular iPod mini and four generations of the full-sized iPod, all of which had monochrome screens except for the 4th generation iPod with color screen (previously sold as iPod photo before it replaced the monochrome iPod in the main line). As of June 2006, the lineup consists of the 5th generation iPod, which has video playback capabilities; the iPod nano, which has a color screen; and the iPod shuffle; all three models were released in 2005. The iPod is currently the world's best-selling digital audio player. The bundled software used for uploading music, photos, and videos to the iPod is called iTunes. A music jukebox application, iTunes stores a comprehensive library of the user's music on their computer, and can play, burn, and rip music from a CD. The most recent incarnations of iPod and iTunes have video playing and organization features.
The iPod's worldwide mainstream adoption has led to iPod becoming one of the world's most popular consumer brands. Some of Apple's proprietary actions regarding iPods and iTunes, however, have led to criticism as well as legal battles.
On April 26, 2006, EE Times reported that a Samsung Electronics executive vice president had announced that Samsung had won the contract to provide the media processor for a future model iPod, replacing Apple's previous supplier PortalPlayer. PortalPlayer had announced a week before that their updated processor would not be used in upcoming flash-based iPods.
Jeff Robbin headed the team that originally developed both the iPod firmware and the iTunes program at Apple. His team integrated the core firmware from PortalPlayer with the user interface library developed by Pixo. (The founder of Pixo had worked on the Apple Newton, a personal digital assistant formerly produced by Apple.) The Pixo libraries provide the user interface, though the iPod photo has incorporated some visual elements from Mac OS X, such as the animated Aqua style progress bar. More recent iPods, such as the iPod nano and 5th generation iPod, also incorporate the "brushed-metal" effect, previously used in iTunes before version 5.0, in their stopwatch, screen lock and radio features. Until the release of iPod mini, the user interface of all iPods used "Chicago", the font used on the original Macintosh computer from 1984, designed by Susan Kare. The iPod mini used the "Espy Sans" font (previously seen in eWorld, the Newton, and Copland), while the iPod nano, color 4th generation iPods (previously known as iPod photo) and 5th generation iPods use Myriad, Apple's current corporate typeface.
The physical design of iPod is credited to Jonathan Ive's industrial design team at Apple. The iPod unit's case snaps together, with no screws or adhesive involved (though the 4th generation has some adhesive holding the battery in place). The plastic front of the case has clips which lock under a ridge inside the rim of the metal case back. A servicer can pry the iPod open by carefully inserting a small non-metal screwdriver to pull the metal away from the clips.
iPod contains a small internal speaker which generates the scroll wheel clicks and alarm clock beep sound, but this internal speaker cannot play music.
A Hold switch on the top of the unit, when toggled, prevents unwanted behavior from accidental button presses. Newer iPods automatically pause playback when the headphones are unplugged from the headphone jack. However, playback does not resume when the headphones are re-inserted.
The iPod shuffle also has five buttons, which function somewhat differently from the iPod models with screens. The shuffle has a Play/Pause button in the center, which is surrounded by four buttons, Volume Up and Volume Down, and Skip Forward and Skip Backwards.
The older iPods with FireWire ports can function as external hard drives without any additional iPod functionality in FireWire Disk Mode. An iPod unable to start due to either a firmware or a hardware problem displays the "sad iPod" image."sad iPod" image This is reminiscent of the sad Mac icon of earlier Macintosh computers.
The iPod can play MP3, WAV, M4A/AAC, Protected AAC, AIFF, Audible audiobook, and Apple Lossless audio file formats. The 5th generation iPod can also play .m4v and .mp4 MPEG-4 (namely H.264/MPEG-4 AVC) video file formats. The Microsoft Windows version of iTunes can transcode regular non copy-protected WMA files to an iPod supported format. WMA files with copy protection cannot be played in iTunes or be copied to an iPod. Reviewers have criticized the iPod's inability to play some other formats, in particular the Ogg Vorbis and FLAC formats. MIDI files cannot be played on iPods, but can be converted into a compatible audio file format by choosing the "advanced" menu on iTunes.
Using the Rockbox open source jukebox firmware iPods after the 4th generation are capable of playing Ogg Vorbis, FLAC, Musepack, Wavpack, Shorten, Midi, WAV, AIFF, M4A/AAC, and of course, MP3, but not FairPlay protected iTMS files. Rockbox also offers other benefits such as gapless playback and a more sophisticated equaliser, although it does significantly reduce battery life.
Apple designed the iPod to work with the iTunes media library software, which lets users manage the music libraries on their computers and on their iPods. iTunes can automatically synchronize a user's iPod with specific playlists or with the entire contents of a music library each time an iPod connects to a host computer. Users may also set a rating (out of 5 stars) on any song, and can synchronize this information with their iTunes music library.
iTunes lacks the ability to transfer songs from iPod to computer, possibly a condition of Apple's negotiated arrangements with record companies. Audio tracks and other content on an iPod are stored in a hidden format together with an Apple-proprietary database. While the hidden content can be accessed through the host operating system, practical recovery of the audio content with proper filenames, tag information, playlists, and photos requires the use of third party software, numerous examples of which can be found by searching the web.
The iTunes Music Store (iTMS) is an online music store run by Apple and accessed via iTunes. It was introduced on April 28, 2003 and sells individual songs relatively easily and cheaply (e.g., States dollar|US$" target="_blank" >*0.99, EU€0.99, GB£0.79). The iPod is the only portable music player that can play the purchased music and this exclusiveness has helped the store become the dominant online music service.
The purchased audio files use the AAC format with added encryption. The encryption is based on the controversial FairPlay digital rights management (DRM) system. Up to five authorized computers and an unlimited amount of iPods can play the files. Burning the files onto an audio CD removes the DRM, at a cost of reduced quality when re-compressed from one lossy format to another.
iPods cannot play music files encrypted with other rival DRM technologies, such as Microsoft's protected WMA or RealNetworks' Helix DRM. RealNetworks claims that Apple is creating problems for itself,Michael Kanellos, Real's Glaser exhorts Apple to open iPod (March 23 2004) CNet. Accessed on 2006-06-20. by using FairPlay to lock users into using the iTunes Music Store. Steve Jobs has stated that Apple makes very little profit from song sales, but Apple uses the iTMS to promote iPod sales.Andrew Orlowski, Your 99c belong to the RIAA-Steve Jobs (November 7 2003) The Register. Accessed on 2006-06-20
Although the iPod shows up as a removable disk, one must still use iTunes, or another compatible third-party software program, to load music into the iPod for playback. Simply copying files to the drive will not allow them to be played. (Some third-party firmwares for the iPod, however, do enable this capability.)
The limited PDA calendar functions of the iPod are somewhat tainted for users from Newfoundland and parts of Australia. Their time zones are excluded from the iPod's firmware, leaving them unable to properly sync calendar events and alarms to their devices. No workaround (including mentally converting times when reading them) is functionally acceptable due to the combined behaviours of iSync, iCal, and the iPod with regards to converting events between time zones. Apple has yielded no commitment to correct this problem as of June, 2006.
Current iPod models (except the iPod shuffle) also include built-in games:
The 4th generation iPod could be charged over USB, and eventually Apple started shipping iPods with USB cables instead of FireWire ones. Many Macs shipped before 2004 had only USB 1.1, which has a transfer speed of 11 Mbit/s, as opposed to FireWire's 400 Mbit/s and USB 2.0's 480 Mbit/s. Although none of these actually transfers at these exact rates, USB 1.1 is much slower than the other two, and for some users USB 1.1 may simply be unusable for transferring music collections to fill a 40 GB iPod. Later introductions continued to lessen iPod's reliance on FireWire. iPod shuffle, released in January 2005, plugs directly into a USB port, without a dock connector and has no FireWire support. The iPod nano, released in September 2005, uses a dock connector that allows a FireWire cable to be plugged in to charge the device, but not to transfer data. With the 5th generation iPod, Apple dropped all support for data transfer over FireWire to any model iPod. Like the nano, the 5th generation iPod's dock connector will accept a FireWire cable and can draw power from it, but only the USB connection, not the FireWire one, will support data transfer - a message stating this appears on the iPod screen. This has drawn some criticism from the Mac community, since FireWire has been a standard feature on Apple Macs for many years, while USB 2.0 support was only added in October 2003.
The first three generations of iPod used two ARM 7TDMI-derived CPUs running at 90 MHz, while later models have variable speed chips which run at a peak of 80 MHz to save battery life. The iPods use 1.8 inch (46 mm) ATA hard drives (with a proprietary connector) made by Toshiba. The iPod mini used 1" Microdrives manufactured by Hitachi. The iPod has a 32 MiB flash ROM chip which contains a bootloader, a program that tells the device to load the operating system from another medium (in this case, the hard drive). All iPods, except for the 60 GB 5th generation iPod, have 32 MiB of RAM, a portion of which holds the iPod OS loaded from the firmware and the vast majority of which serves to cache songs loaded from the hard drive. For example, an iPod could spin the hard disk up once and copy about 30 MiB of upcoming songs on a playlist into RAM, thus saving power by not having the drive spin up for each song. (The 60 GB 5th generation iPod holds 64 MiB of RAM, to further extend battery life.)
iPod was originally introduced with a grayscale display but no current model uses one. iPod photo (in addition to the functionality of the 4th generation iPod released in late 2004) introduced a color screen, while iPod shuffle (released January 2005) has no screen at all. When iPod mini was replaced with iPod nano it received a color screen (and photo capabilty) and starting with the 5th generation all full size iPods have color screens and photo capability.
The distinctive earphones have such good recognition characteristics that it has been suggested that they may be a liability – after a 24% rise in robbery and a 10% increase in grand larceny in the NYC subway system, a spokesperson for the New York City Police Department suggested that iPods might be behind the increases.iPod Thieves Hit Subways New York Times 2005-03-30
iPods originally shipped formatted with Apple's native filesystem, HFS Plus, and consequently would only work with Apple's Mac OS because Windows does not support HFS Plus. An iPod formatted with HFS Plus is able to serve as a boot disk for a Macintosh computer, allowing one to have a usable, portable operating system installed on their iPod. With the advent of the Windows-compatible iPod, Apple switched iPod's default file system to FAT32 because FAT32 is the only file system that can be used natively with both Mac OS and Windows. 4th generation and earlier iPods could still be made to boot a Macintosh by reformatting their hard disks with HFS Plus.
The iPodLinux project has successfully ported an ARM version of the Linux kernel to run on iPods. It currently officially supports 1st through 3rd generation iPods, but has been successfully installed on all iPods (Except the shuffle), and features simple installers for Mac OS X and Windows. The Linux interface is known as "Podzilla". The interface will run on all iPods, however the development team does not support its usage. The iPod uses standard USB and FireWire mass-storage connectivity, and therefore any system with mass-storage support can mount it and use it as an external hard drive. The iPod will also charge from any powered USB or FireWire port, regardless of software support.
Apple currently markets three distinct players bearing the iPod name. Each model has different capacities (a higher capacity allows the storage of more music) or with different designs. The model range as of April 25, 2006 includes the iPod (30 GB and 60 GB), iPod nano (1 GB, 2 GB, and 4 GB) and iPod shuffle (512 MB and 1 GB).
The iPod minis (4 GB and 6 GB and in various colors) are now discontinued, having been replaced by the iPod nano. The iPod U2 Special Edition 4th generation monochrome and color models were also discontinued. The Harry Potter 20 GB Collector's 4th generation iPod was replaced by the Harry Potter 30 GB Collector's iPod, which is simply a 5th generation iPod with a Harry Potter engraving and the Harry Potter audiobooks pre-loaded. A new 5th generation U2 Special Edition was released on 2006-06-06.
Within any generation of iPods, various models with different sizes of hard drives have come onto the market at different price points. During the 3rd generation, three sizes of iPods were marketed, priced at US$299, US$399, and US$499. Currently, Apple sells two sizes of iPod: a 30 GB hard drive for US$299, and a 60 GB model for US$399. Apple says 1 GB of storage will hold 250, 4-minute songs in 128 kbit/s AAC. For the 1st and 2nd generation iPod, Apple said 1 GB would hold 200 songs; although this wasn't based on their standard 4-minute 128 kbit/s AAC encoding calculation they use today. Encoding songs at higher bitrates will take up more space on the hard drive. One can scale this proportion up; the current 30 GB iPod can hold roughly 7,500 songs, based on Apple's calculation of 4 minutes per song with 128 kbit/s AAC encoding. It should be noted - as with all storage devices - the actual capacity is lower than advertised.
Apple designed a mechanical scroll wheel and outsourced the implementation and development to Synaptics, a firm which also developed the trackpad for Apple's PowerBooks. The 1st generation iPod featured four buttons (Menu, Play/Pause, Back, and Forward) arranged around the circumference of the scroll wheel, and one Select button in the center.
The 3rd generation iPod featured touch-sensitive buttons located between the display and touch wheel. The new buttons featured red backlighting, allowing easier use in darkness. The touch-sensitive buttons, which build upon the touch-sensitive scroll wheel introduced in the 2nd generation iPod, make the 3rd generation iPod unique in that it has no external moving parts (other than the hold slider on the top of the unit) and is the only iPod that doesn't have its buttons surrounding the wheel. With the 3rd generation iPod, Apple stopped shipping separate Mac and Windows versions of the unit. Instead, all iPods now shipped with their hard drives formatted for Macintosh use; the included CD-ROM featured a Windows utility which could reformat them for use with a Windows PC.
In the most obvious difference from its predecessors, the 4th generation iPod carries over the click wheel design introduced on the iPod mini. Some users criticized the click wheel because it does not have the backlight that the 3rd generation iPod's buttons had, but others noted that having the buttons on the compass points largely removed any need for backlighting. Apple also claimed that updated software in the new iPod allows it to use the battery more efficiently and increase battery life to 12 hours. Other minor changes included the addition of a "Shuffle Songs" option on the top-level menu to make it more convenient for users. After many requests from users asking for these improvements to operate on earlier iPods as well, Apple on February 23, 2005, released a firmware update which brings the new menu items to 1st through 3rd generation iPods.
Like its predecessors, the 4th generation iPod originally had a monochrome screen and no photo capabilities. It came in one of two sizes: 20 GB for US$299 and 40 GB for US$399. In February 2005 Apple discontinued the 40 GB model and began solely selling a monochrome 20 GB version. The monochrome 4th generation iPod, about one millimeter thinner than the 3rd generation iPod, introduced the ability to charge the battery over a USB connection.
On February 23, 2005, Apple discontinued the 40 GB model; and introduced a lower-priced 30 GB model; which included only a USB cable and no dock, and dropped the price of the 60 GB model. However, unlike the first iPod photos, the lower-priced 60 GB and the new 30 GB models lacked the dock, FireWire cable, carrying case, or AV cables.
On June 28, 2005, Apple Computer merged the iPod and iPod photo lines, removing all monochrome models from the main iPod line, giving the 20 GB iPod all of the capabilities of the former iPod photo line for US$299, the same price as the previous monochrome version. The price of the 60 GB iPod photo, now known as iPod 60 GB, dropped from US$449 to US$399, and Apple discontinued the US$349 30 GB iPod photo model. Apple Computer — as well as prominent fan sites (such as iLounge) — continued to refer to this lineup as 4th generation iPods.
On June 28, 2005, at the same time as the announcement of the merger of the iPod and the iPod photo lines, Apple added a color screen and photo capabilities to the iPod U2 Special Edition while dropping the price to US$329. On October 12, 2005, Apple discontinued the iPod U2 Special Edition with the introduction of the 5th generation iPod. The U2 iPod was the last iPod to ship with FireWire connection cables and firmware (even when the U2 iPod was reintroduced), prompting some analysts to speculate about the future inclusion of FireWire interfaces on Apple products.
On June 6, 2006, Apple reintroduced an iPod U2 Special Edition at a price of US$329. The new U2 iPod has the same features as the 30 GB 5th generation iPod (it is not available in a 60 GB model). In contrast to the previous iPod U2 special editions as well as every previous iPod, the new version has a black metal back. There is also a coupon to the iTunes Music Store that can be used for a 30-minute U2 video (though it also can be used for anything else at the Music Store).iPod U2 Special Edition. Accessed June 6, 2006.
5th generation iPods are available in 30 GB and 60 GB capacity models and are priced the same as the previous generation at US$299 and US$399, respectively. They also feature the ability to play MPEG-4 and H.264 video with resolutions of up to 480x480 (maximum macroblock (16x16 pixel) count of 900) and 320x240 (maximum macroblock (16x16 pixel) count of 300), respectively (videos purchased from the iTunes Music Store are limited to 320x240). Some users have reported the ability to play widescreen resolutions up to 640x360 using MPEG-4 and 400x192 using H.264 (total macroblock count falls within the stated maximums). Richard Menta. "Apple Portable Does Video. Notes." MP3 Newswire. Accessed on October 13, 2005.
5th generation models have a 65,536 color (16-bit) screen, with a 320x240 QVGA transflective TFT display, and are able to display video on an external TV via the AV cable accessory, which plugs into the headphone minijack and splits into composite video and audio output connectors with RCA jacks. They can also display video on an external TV using the iPod AV or S-video cables with the iPod Universal Dock. The dimensions are 4.1 x 2.4 x 0.43 inches for the 30 GB version, and 4.1 x 2.4 x 0.55 inches for the 60 GB version. The screen size is now 2.5 inches (6.35 cm) diagonally, 0.5 inches (12.7 mm) larger than the previous iPod. It is also 30% thinner than the previous full-size iPod. The reported battery life for the 30 GB is 14 hours and for the 60 GB is around 20 hours. Watching movies reduces that amount to 2 and 3 hours respectively.
The click wheel design is the same as the previous generation, but is marginally smaller (1.5 inch diameter) than before. The new click wheel is completely flat, unlike older models where the center button is slightly rounded and raised. Apple stopped producing iPods with the click wheels used in the 4th generation iPod and iPod mini from their previous supplier, Synaptics, and now use an in-house solution.
Like the iPod nano, the 5th generation iPod comes in two colors, white and black, and it features the World Clock, Stopwatch, and Screen Lock applications. In addition, the port for the add-on remote control attachment is gone. The headphone jack doubles as an A/V port for connecting the iPod to an external display. Now, instead of using an in-line remote attached to the headphone jack, an "Radio Remote" accessory can be purchased which plugs into the dock connector and also gives the iPod the ability to receive FM radio transmissions. Another remote control accessory is an IR remote which will control the iPod when docked in the Universal Dock. 5th generation iPods also come with a thin slip case, most likely in response to many complaints concerning the iPod nano's easily-scratched surface. Apple also discontinued the inclusion of an AC adapter and FireWire cable. One must purchase these items separately in order to charge the iPod from a household outlet, or use an external, powered USB hub. The 5th generation iPod no longer supports file transfers via FireWire, but still supports charging using FireWire. This is most likely due to the increased popularity of Hi-Speed USB 2.0 in the consumer market as well as decreasing manufacturing component costs by lowering the complexity of the circuit boards and removing unnecessary accessories.
Apple entered the market for "mini"-form-factor digital audio players in January 2004, with the introduction of the iPod mini, competing directly with players like Creative's Zen Micro and Digital Networks Rio Carbon. The iPod mini had largely the same feature set as the full-sized iPod, but lacked support for some third-party accessories. Its smaller display had one fewer line than previous models, limiting the on-screen track identification to title and artist only, and not the album. In addition, it introduced the ability to charge over a USB connection. The iPod minis used Microdrive hard drives for storage. The iPod mini was discontinued on September 7, 2005 after Apple announced it was to be replaced by the iPod nano, which was 62% smaller in size and included a color screen.
The iPod mini introduced the popular "click wheel" that was incorporated into later iPods: the touch-sensitive wheel means that users can move a finger around it to highlight selections on the screen, while the unit's Menu, Back, Forward, and Play/Pause buttons are part of the wheel itself, letting a user press down on part of the wheel to activate one of those functions. The center button still acted as a select button. Apple initially made iPod mini devices available in five colors: silver, gold, blue, pink, and green. Silver models sold best, followed by blue ones, while the least popular model was gold.
Apple announced iPod shuffle at Macworld Expo on January 11, 2005 with the taglines "Life is random" and "Give change a chance." iPod shuffle introduced flash memory (rather than a hard drive) to iPods for the first time. The shuffle comes in two models: 512 MB (up to 120 four-minute songs encoded at 128 kbit/s) and 1 GB (up to 240). Unlike other iPod models, iPod shuffle cannot play Apple Lossless or AIFF encoded audio files—possibly due to the iPod shuffle's smaller processing power. The shuffle has a SigmaTel processor. One review regards it as having one of the best-sounding audio systems of all the iPod models.http://www.pcmag.com/article2/0,1759,1778968,00.asp
(Originally, the iPod shuffle website contained a footnote advising people not to eat the iPod shuffle like gum; it was later removed, possibly because several users photographed themselves with their iPod shuffles in their mouths.) Like the rest of the iPod family, iPod shuffle can operate as a USB mass storage device. The 512 MB iPod shuffle is US$69, and the 1 GB model is US$99 (originally US$99 and US$149, 1 GB model later dropped to US$129).
On September 7 2005, Apple announced the iPod nano, the successor to the iPod mini. Based on flash memory instead of a hard drive, the iPod nano is 0.27 inches (6.9 mm) thick, weighs 1.5 ounces (42 g), and is 62% smaller by volume than its predecessor. Available in both black and white and 1 GB (introduced on 7 February 2006, at US$149), 2 GB (US$199), and 4 GB (US$249) capacities for a total of six models. It has a 1.5 inch (38 mm) diagonal, 65,536 color screen that can display photographs. It connects to a computer via USB 2.0, and the headphone jack is located at the bottom. It retains the standard 30-pin Dock Connector for compatibility with third-party peripherals. The nano was the first Dock Connector iPod that could not sync over FireWire, though it can still be charged through the FireWire interface.
Apple announced a battery replacement program on 14 November 2003, a week beforeiPod Battery FAQ (not affiliated with Apple) a high publicity stunt and website by the Neistat Brothers.September 2003: iPod's Dirty Secret - by the Neistat brothers The initial cost was US$99,14 November 2003: Apple offers iPod battery replacement service but has since been lowered to US$59. One week later Apple offered an extended iPod warranty for US$59.21 November 2003: AppleCare for iPod now available MacMinute Third-party companies offer cheaper battery replacement kits which often use higher capacity batteries. For the most recent iPods, soldering tools are needed because the battery is either soldered onto the main board, with the nano, or attached to a metal backplate, on the video iPod.Vivisection of the Video iPod
The equalizer amplifies the digital audio level beyond the software's maximum level, causing distortion (or clipping) on songs that have a bass drum or use a bassy instrument, even when the amplifier output level is very low. Notable examples include Bob Sinclar's Love GenerationBob Sinclair – "Love Generation" song link to the iTunes Music Store and Jem's Wish I.Jem – "Wish I" song link to the iTunes Music Store One possible workaround is to reduce the volume level of the recorded MP3, by modifying the audio files. However, this can take several hours with a large music collection, and it doesn't work with DRM-encrypted music. Also, different tools are needed for each different file format.
Apple's application to the United States Patent and Trademark Office for a patent on "rotational user inputs,"United States patent application 20030095096 Apple's application on "rotational user inputs" as used in the iPod's interface, received a third "non-final rejection" (NFR) in August 2005. Also in August 2005, Creative Technology, one of Apple's main rivals in the MP3 player market, announced that it too held a patentUnited States Patent 6,928,433 Creative Technology's "Zen" patent on part of the music selection interface used by the iPod, which Creative dubbed the "Zen Patent," granted on August 9, 2005."Creative wins MP3 player patent" BBC News, 30 August 2005 On May 15, 2006, Creative filed suit against Apple for patent infringement with the United States District Court for the Northern District of California. The company also asked the United States International Trade Commission to investigate whether Apple was breaching U.S. trade laws by importing iPods into the United States."Creative sues Apple over patent" Macworld UK, 16 May 2006
Fortune magazine reported on June 27, 2005 that Apple had sold over 15 million iPods, including 5.3 million in the first quarter of that year. The iPod currently dominates the digital audio player market in the US, frequently topping best-seller lists. According to the latest financial statements, iPod's market share accounts for 74% in the US in July 2005. Within one year from January 2004 to January 2005, its US market share tremendously increased by 34% from 31% to 65%. This success was especially based on the introduction of the iPod mini, part of Apple's attempt to take market share from the mainstream Flash player market in the US. Flash players at the beginning of 2005 accounted for less than half the US market share that they did in 2004. (Their market share decreased from 62% in January 2004 to 29% in January 2005.) In other countries, the iPod market share is significantly lower, mostly due to high import taxes and less ubiquitous marketing, so flash memory players, or hard disk based players from competitors like Creative are dominant.
In its first quarter results of 2006, Apple reported earnings of US$565 million — its highest revenue in the company's history. Apple shipped 6.16 million iPods during the quarter that ended on June 25, 2005, a 616% increase over the same quarter in 2004. Most recently, Apple shipped 14.04 million iPods during the quarter that ended on December 31, 2005, a 207% increase over the same quarter one year prior.
On January 8, 2004, Hewlett-Packard announced that they would license the iPod from Apple to create an HP-branded digital audio player based on the iPod. The HP models were the same as the Apple iPod except for the inclusion of an "HP" logo on the back under the Apple logo and "iPod" label. They were sold as the "Apple iPod + hp". Retailers of this model included (among others) the retail giant Wal-Mart, which included a disclaimer explaining that it would not work with Wal-Mart's online music service. In July of 2005, HP reversed its decision and announced they would stop reselling the iPod by September 2005, when existing stock were projected to be depleted. Sales by Hewlett-Packard made up 5% of all iPod sales.
iPod sales according to Apple's yearly financial results:
| Fiscal year | iPods sold |
|---|---|
| 2002 | 381,000 |
| 2003 | 939,000 |
| 2004 | 4,416,000 |
| 2005 | 22,497,000 |
| Total | 28,233,000 |
iPod sales according to Apple's quarterly financial results:
Besides technological peripherals there are also cases. iPod owners buy these accessories not only to protect their iPods but also to make fashion statements. Cases are available from many third party companies, but Apple also makes some cases. Along with the introduction of the nano, Apple introduced nano tubes (a pun on nanotubes), a silicone case with no screen, Dock Connector, or headphone port protection, but a cover over the Click Wheel and the hold switch. Accessories for the iPod have also been added to the skiing and snowboarding industry. Burton developed a jacket and a backpack with Softouch. This is a panel on a jacket sleeve or on a backpack strap that allows the user to control his song selection from that panel. It makes use of the iPod outdoors safer and much more convenient.
At Macworld Expo 2006, Steve Jobs introduced a new wired remote control for the 5th generation iPod and iPod nano. Named "iPod radio remote," it uses an iPod shuffle-like interface to control these iPods. It also adds radio tuning capability, with station details being displayed on the iPod screen. Support for this accessory was added in iPod firmware 1.1. The remote is connected via the iPod Dock Connector (as the remote port seen on previous iPods is not included on the 5th generation iPod or iPod nano), and also includes a shorter pair of white headphones to reduce clutter.
At Apple's "Fun Products" Day (February 28, 2006), Steve Jobs announced the iPod Hi-Fi for immediate sale at the price of US$349.http://gear.ign.com/articles/692/692454p1.html The iPod Hi-Fi is an amplified loudspeaker system that docks with the iPod. The dimensions of the Hi-Fi are 17 x 6.6 x 6.9 inches. The unit can either be plugged into the wall or run on six D-cell batteries. The Hi-Fi weighs slightly under 17 pounds. Integrated carrying handles allow for easier transportation of the Hi-Fi. The Hi-Fi utilizes two 80 mm wide-range cones and one 130 mm woofer cone.
Apple announced at Macworld Expo in January 2005 that Mercedes-Benz USA, Volvo, Nissan, Alfa Romeo, and Ferrari would offer similar systems.
Apple announced in September 2005 that they now have deals with Acura, Audi, Honda, and Volkswagen to integrate iPod into their car stereos during the year. With these deals Apple now has 15 car companies worldwide planning to offer iPod integration. More than thirty percent of the cars in the United States now include iPod support. Honda will be the first to include speech-to-text capabilities that allow drivers to search for playlists, artist and album names, or genre.http://www.edmunds.com/insideline/do/News/articledId=107194
Using adaptor kits, an iPod can be thus integrated into many vehicles which do not otherwise allow it. Almost any vehicle that has a factory CD changer controller port on the stereo can be integrated with an iPod using this kit. Adaptation, though not integration, can be obtained through the use of a cassette adaptor plugged into a vehicle cassette deck. This allows the vehicle to play the iPod's music, but not to control the iPod directly, such as the above mentioned methods allow. Finally, any after-market car stereo with RCA inputs can play the audio from an iPod by use of a "Y-adapter" that connects the RCA inputs on the stereo to the 1/8th inch stereo headset jack on the iPod.
Another common method of adaptation to a car can be achieved by using an FM transmitter, such as the iTrip. These allow the player to broadcast an FM signal, playable by car radios. Some FM transmitters also integrate charging from a car's cigarette lighter or power outlet. In some countries, these transmitters have fallen foul of official broadcast regulations and have been removed from the shelves.
Many aftermarket stereo manufacturers including Pioneer, Kenwood, and Alpine have iPod integration solutions to allow one of their head units to control and play music from an iPod.
In April 2003, Apple introduced a new ad campaign in conjunction with the launch of the iTunes Music Store. The ads featured informally dressed persons wearing iPods and giving animated silent renditions of popular songs, accompanied by dancing, air guitar, and other performances. The commercials featured a wide range of music, including The Who's My Generation, Sir Mix-a-lot's Baby Got Back, The Caesars' Jerk It Out, Pink's There You Go, and Eminem's Lose Yourself.
In October 2003, Apple released their first TV commercial of the silhouette campaign, which had already been featured for some time in print. It featured silhouettes dancing to music while listening to iPods. These commercials featured popular songs, such as The Vines' Ride, The Caesars' Jerk it Out, Gorillaz' Feel Good Inc., Steriogram's Walkie-Talkie Man, Jet's Are You Gonna Be My Girl, Propellerheads' Take California, Ozomatli's Saturday Night, N*E*R*D's Rock Star (Jason Nevin's Mix), Franz Ferdinand's Take Me Out, Daft Punk's Technologic, and many more. To commemorate the launch of the U2 iPod, Apple released an ad featuring a music video of Vertigo (featuring the band as characteristic iPod silhouettes).Jim Dalrymple. "New iPod ads feature U2." (2004-10-12) Macworld. Accessed on August 22, 2005.
The iPod shuffle was released alongside TV commercials featuring silhouettes dancing on a green background with Apple's shuffle symbol moving underneath them, showing their intent on incorporating their silhouette campaign with each of their products. At the release of the iPod nano, a commercial was aired depicting pairs of hands turning over and examining the device, emphasizing its small size, and fighting over it.
With the release of iPod with video, a new commercial was released showing the new iPod's video playing capabilities. The ad featured U2's Original of the Species from the Live From Chicago DVD. Two more ads were released featuring Eminem and Wynton Marsalis. Although the ad still featured the silhouettes, the backgrounds were more textured and had patterns or identifiable backgrounds as opposed to the flat colours used previously - to an orange 'urban' theme in the Eminem version, and a 'cool' blue jazz look to the Wynton Marsalis variant.
On March 17, 2006, Apple released another new iPod ad. This ad departed from the traditional silhouette style, and featured thousands of CD covers pouring into an iPod nano. The ad again uses the tagline "1,000 Songs in Your Pocket," in reference to the original iPod launch ads. This commercial features the song Cubicle by the French electro rock band Rinôçérôse.http://www.apple.com/ipod/ads/ However, Apple has not entirely abandoned the distinctive dancing silhouettes and they can still be seen on the company's website.
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