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Some market segments are referred to by acronyms

List of acronyms for market segments

  • HoReCa - Hotel, Restaurant, Café
  • FMCG - Fast Moving Consumer Goods
  • SAM - Segmented Addressable Market
  • VALS - Values Attitude and Life-Styles
  • ICT - Information & Communication Technology
  • BPO - Business Process Outsourcing
  • RPO - Recruitment Process Outsourcing
  • DIY - Do It Yourself market
  • LOHAS - Lifestyles of Health and Sustainability

Marketing | Business terms | acronyms

 

This article is licensed under the GNU Free Documentation License. It uses material from the "Acronyms for market segments".

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