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Avex Trax or Avex Entertainment Corporation is a music record label originally from Japan. The label is also known sometimes as Avex Entertainment Inc.. The origin of the word Avex comes from the English words Audio Visual Express. Avex is one of the largest independent record labels in the world, since they are not associated with one of the "Big Four".
Avex was Japan's leading dance record company during the nineties, and continues producing recordings today of some of Japan's most famous J-pop singers. Avex Trax also provides theme music soundtracks to many anime and a few video games.
History
The company was established in 1988 as "AVEX D.D., INC", a CD wholesaler. They opened a recording studio and created Avex Trax as a music label in 1990. In the same year, they created "MUSIQUE FOLIO INC.", a music publishing company, which later became "PRIME DIRECTION INC." In 1993, they created a U.S. branch, called "AV EXPERIENCE AMERICA INC." The year also marked the first of Avex's yearly events. It was held in Tokyo Dome under the name "avex rave '93" and attracted 50,000 attendees. In 1994, they formed two UK subsidiaries, "RHYTHM REPUBLIC LIMITED" and "AVEX U.K. LIMITED". Later that year, they opened a disco, claimed on their website to be "the world's largest scale disco" *.
In 1997, they opened a series of concert halls called "Zepp" along with Sony Music Entertainment (Japan). In early 1999, they signed an agreement with Walt Disney Records and Hollywood Records to handle both companies' Japanese CD releases. Later that year "Avex Mode", an animation company, was established. Avex Mode has since released the movie Third Stage
In 2001, Avex opened "avex artists academy", a music school. In 2002, they release the "CCCD", a type of copy-proctected CD. In 2003, they opened a classical music business. In 2004, they began selling Japanese music CDs in Korea.
Artists
See Avex Trax artists.
Sublabels
- Avex Mode
- Avex Tune (DA PUMP, move's label)
- Avex Globe (globe's label)
- Cutting Edge (Fantastic Plastic Machine, and Olivia Lufkin's label)
- Distinct'ive Records
- Rhythm Zone (m-flo, EXILE, Kumi Koda's label)
- Espionage Records (Heartsdales's label)
- Disc Du Soleil
- Mad Pray Records (Tsuchiya Anna's label)
- Motorod Records (Aikawa Nanase's label)
- Love Life Records (hitomi's label)
- Sonic Groove (hiro, MAX's label)
- Tearbridge Records
- True Song Music (Dai Nagao's label)
See also
External links
- Avex Group Holdings (in English)
- Avex Group Holdings (in Japanese)
- Avex Network (in Japanese)
- Avex Asia (in Chinese, with promotional videos)
Avex | Japanese record labels | Companies of Japan | Japanese music | Media companies of Japan
"Avex Trax"