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BusinessWeek and Interbrand publish an annual study of the 100 Best Global Brands, valuing a brand in terms of financial value.

2005

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Rank	Brand	(*]million)	Annual change (%)	Country of origin	Product segment
1	Coca Cola	67525		U.S.	Beverages
2	Microsoft	59941	-0.02	U.S.	Computer software
3	IBM	53376	-0.01	U.S.	Computer services
4	GE	46996	0.07	U.S.	Diversified
5	Intel	35588	0.06	U.S.	Computer hardware
6	Nokia	26452	0.1	Finland	Telecommunication equipment
7	Disney	26441	-0.02	U.S.	Entertainment
8	McDonald's	26014	0.04	U.S.	Restaurants
9	Toyota	24837	0.1	Japan	Automotive
10	Marlboro	21189	-0.04	U.S.	Tobacco
11	Mercedes-Benz	20006	-0.06	Germany	Automotive
12	Citi	19967		U.S.	Financial services
13	Hewlett-Packard	18866	-0.1	U.S.	Computer hardware
14	American Express	18559	0.05	U.S.	Financial services
15	Gillette	17534	0.05	U.S.	Personal care
16	BMW	17126	0.08	Germany	Automotive
17	Cisco	16592	0.04	U.S.	Computer services
18	Louis Vuitton	16077	Restatement	France	Luxury
19	Honda	15788	0.06	Japan	Automotive
20	Samsung	14956	0.19	South Korea	Consumer electronics
21	Dell	13231	0.15	U.S.	Computer hardware
22	Ford	13159	-0.09	U.S.	Automotive
23	Pepsi	12399	0.03	U.S.	Beverages
24	Nescafé	12241	0.03	Switzerland	Beverages
25	Merrill Lynch	12018	0.05	U.S.	Financial services
26	Budweiser	11878		U.S.	Alcohol
27	Oracle	10887		U.S.	Computer software
28	Sony	10754	-0.16	Japan	Consumer electronics
29	HSBC	10429	0.2	UK	Financial services
30	Nike	10114	0.09	U.S.	Sporting goods
31	Pfizer	9981	-0.06	U.S.	Pharmaceuticals
32	UPS	9923	New	U.S.	Transportation
33	Morgan Stanley	9777	-0.15	U.S.	Financial services
34	J.P. Morgan	9455	-0.03	U.S.	Financial services
35	Canon	9044	0.12	Japan	Computer hardware
36	SAP	9006	0.08	Germany	Computer software
37	Goldman Sachs	8495	0.07	U.S.	Financial services
38	Google	8461	New	U.S.	Internet services
39	Kellogg's	8306	0.03	U.S.	Food
40	Gap	8195	0.04	U.S.	Apparel
41	Apple	7985	0.16	U.S.	Computer hardware
42	Ikea	7817	0.09	Sweden	Home furnishings
43	Novartis	7746	New	Switzerland	Pharmaceuticals
44	UBS	7565	0.16	Switzerland	Financial services
45	Siemens	7507	0.01	Germany	Diversified
46	Harley-Davidson	7346	0.04	U.S.	Automotive
47	Heinz	6932	-0.01	U.S.	Food
48	MTV	6647	0.03	U.S.	Entertainment
49	Gucci	6619	Restatement	Italy	Luxury
50	Nintendo	6470		Japan	Consumer electronics
51	Accenture	6142	0.06	U.S.	Computer services
52	L'Oreal	6005	0.02	France	Personal care
53	Philips	5901	Restatement	Netherlands	Consumer electronics
54	Xerox	5705		U.S.	Computer hardware
55	eBay	5701	0.21	U.S.	Internet services
56	Volkswagen	5617	-0.12	Germany	Automotive
57	Wrigley's	5543	0.02	U.S.	Food
58	Yahoo!	5256	0.16	U.S.	Internet services
59	Avon	5213	0.08	U.S.	Personal care
60	Colgate	5186	0.05	U.S.	Personal care
61	KFC	5112		U.S.	Restaurants
62	Kodak	4979	-0.05	U.S.	Consumer electronics
63	Pizza Hut	4963	-0.02	U.S.	Restaurants
64	Kleenex	4922	0.01	U.S.	Personal care
65	Chanel	4778	0.08	France	Luxury
66	Nestle	4744	0.05	Switzerland	Food
67	Danone (Dannon in US)	4513	0.01	France	Food
68	Amazon.com	4248	0.02	U.S.	Internet services
69	Kraft	4238	0.03	U.S.	Food
70	Caterpillar	4085	0.07	U.S.	Machinery
71	Adidas	4033	0.08	Germany	Sporting goods
72	Rolex	3906	0.05	Switzerland	Luxury
73	Motorola	3877	0.11	U.S.	Telecommunication equipment
74	Reuters	3866	0.05	UK	Media
75	BP	3802	0.04	UK	Energy
76	Porsche	3777	0.04	Germany	Automotive
77	Zara	3730	New	Spain	Apparel
78	Panasonic	3714	0.07	Japan	Consumer electronics
79	Audi	3686	0.12	Germany	Automotive
80	Duracell	3679	0.09	U.S.	Consumer electronics
81	Tiffany & Co.	3618	-0.01	U.S.	Luxury
82	Hermès	3540	0.05	France	Luxury
83	Hertz	3521	0.03	U.S.	Automotive/Services
84	Hyundai	3480	New	South Korea	Automotive
85	Nissan	3203	0.13	Japan	Automotive
86	Hennessy	3201	0.04	France	Alcohol
87	ING	3177	0.11	Netherlands	Financial services
88	Smirnoff	3097	0.04	UK	Alcohol
89	Cartier	3050	0.11	France	Luxury
90	Shell	3048	0.02	Netherlands	Energy
91	Johnson & Johnson	3040	0.03	U.S.	Personal care/Health care
92	Moet & Chandon	2991	0.05	France	Alcohol
93	Prada	2760	0.07	Italy	Luxury
94	Bulgari	2715	New	Italy	Luxury
95	Armani	2677	0.02	Italy	Luxury
96	Levi's	2655	-0.11	U.S.	Apparel
97	LG	2645	New	South Korea	Consumer electronics
98	NIVEA	2576	0.07	Germany	Personal care
99	Starbucks	2576	0.07	U.S.	Restaurants
100	Heineken	2357	-0.01	Netherlands	Alcohol

Branding | Marketing

全球100最佳品牌

 

This article is licensed under the GNU Free Documentation License. It uses material from the "100 Best Global Brands".

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